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In that conference Apple team announced many updates and new products like, air tags, and the purple iPhone 12, in away that made everyone excited and engaged even non-Apple users and that is what I want to talk about now not their updates but, how Apple put the conference together in a way that served their objectives efficiently and effectively. Let's start with efficiency Apple is one of the biggest companies in the human history with value exceeded the 2 trillion USD, so they can bring the best orchestra in the world to play In the opening and get The best and biggest venue and many other things that would make this event the most luxurious event that ever happened. And the bank accounts will still not be bothered AT ALL. Rabbna yzedhommmm. But they choose efficiency, which means using every resource and component to the best value possible out of it. You can see that clearly in many aspects 1- The Venue: is their own office, yes it is “Apple Park” but still it’s their office not a conference hall or a stadium but their office so, no venue rental, no transportation and no preparations. 2- Host & Speakers: Not Safi, Not Ahmed Ezz, or Osama Mounir. But again Tim Cook the CEO of Apple and the invoice is 00.00$, and the rest of the speakers are the Apple team describing the different features and updates of their products not the Rock like their Ad previously. 3- Time: In exactly one hour the conference was wrapped up including the intro, outro, and 5 product launches. The minister of whatever keynote is not important, to put and the team members who worked on this event don’t need to be called to the stage and thanked one by one.